Hi, I’m Francis
I turn complexity into clear, usable products.
UX Design Manager with 10+ years of experience bridging business strategy, design, and execution.
Crafting clarity within complexity
Designing robust digital ecosystems that bridge business goals with seamless user experiences for enterprise-scale platforms.
Design Leadership
I lead a team to bridge the gap between design and development, building cohesive and scalable design systems for complex internal platforms from the ground up.
User Focus
With a Master of Design for Interaction, I translate deep user research and behavioral analysis into actionable, high-impact design solutions.
System Integration
I specialize in developing and managing scalable design systems, ensuring a consistent and efficient user experience across all products.
B2B/B2C Expertise
My decade of experience spans both B2C and B2B industries, blending creative problem-solving with a structured, user-centered design approach.
Technical Oversight
I guide front-end developers in creating clean, reusable components that ensure design integrity and maintainability in the final product.
Team Enablement
I manage and mentor a team, fostering a collaborative and growth-oriented environment to consistently deliver high-quality, user-centered work.
Works
Bridging complex business logic with intuitive design—scaling impactful products from zero to one for global design and engineering teams.
Unified commerce ERP platform
Global Logistics: Centralized management for 5 international warehouses, streamlining global supply chain visibility.
Dual-Model Scalability: Engineered a robust system managing 9,000+ products tailored for both B2B and B2C user journeys.
End-to-End Procurement: Optimized the lifecycle of orders and Purchase Orders (PO) to ensure efficient supplier coordination.
Scalable Design System
Visual Consistency: Standardized 30+ components, colours, typography, and spacing into a unified visual system.
Design–Code Alignment: Connected design tokens and component patterns with development, making implementation faster and more consistent.
Developer Efficiency: Created a centralized documentation hub across four repositories, reducing time spent searching for component specifications and implementation details.
A Decade of Design
Product & Digital Experiences: Designed B2C products and digital experiences, connecting user needs, functionality, and visual identity.
Human-Centred Design: Applied qualitative research, persona development, and iterative testing to translate user insights into meaningful design solutions.
Brand & Visual Identity: Developed cohesive visual languages across branding, interfaces, and product touchpoints.
© Copyright 2026 Wildesign, the Netherlands.