Hi, I’m Francis

I turn complexity into clear, usable products.

UX Design Leader with 10+ years of experience
bridging strategy, design, and execution.

Crafting clarity within complexity

Designing robust digital ecosystems that bridge business goals with seamless user experiences for enterprise-scale platforms.

Design Leadership

I lead a team to bridge the gap between design and development, building cohesive and scalable design systems for complex internal platforms from the ground up.

User Focus

With a Master of Design for Interaction, I translate deep user research and behavioral analysis into actionable, high-impact design solutions.

System Integration

I specialize in developing and managing scalable design systems, ensuring a consistent and efficient user experience across all products.

B2B/B2C Expertise

My decade of experience spans both B2C and B2B industries, blending creative problem-solving with a structured, user-centered design approach.

Technical Oversight

I guide front-end developers in creating clean, reusable components that ensure design integrity and maintainability in the final product.

Team Enablement

I manage and mentor a team, fostering a collaborative and growth-oriented environment to consistently deliver high-quality, user-centered work.

Works

Bridging complex business logic with intuitive design—scaling impactful products from zero to one for global design and engineering teams.

Unified commerce ERP platform

Global Logistics: Centralized management for 5 international warehouses, streamlining global supply chain visibility.

Dual-Model Scalability: Engineered a robust system managing 9,000+ products tailored for both B2B and B2C user journeys.

End-to-End Procurement: Optimized the lifecycle of orders and Purchase Orders (PO) to ensure efficient supplier coordination.

Wildesign